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January 2012

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A funny thing happened on the way to this blog.  I was going to write about one thing, but I noticed a key thing missing from most websites and ad campaigns. It’s simple – really. I really zero in on it probably due to my marketing background (that began with a major award in high school) and an MBA long before I really got involved in Internet Marketing (SEO and SEM).  On a daily basis, I devour television commercials, see newspaper and magazine ads as well as billboards and I can blow holes in them based on marketing fundamentals. Even reading the average business taglines/slogans I come across every day sends me in internal fits. The same can be true when it comes to many, many companies and their Internet websites and presence. It seems  sometimes Internet pros forget the marketing part.

So we finally started one. The Spiral Cities blog, your resource for all things marketing, is here. If I had to name the most powerful Internet Marketing tool in the competitive business arena, the answer is simple. There isn't one. It’s not any one strategy, inspiring tweets, or even a bank account brimming with marketing dollars waiting to be purposed. It's not SEO, SEM or Social Media. There are tricks, hot trends and insider scoops; but, most don’t stand the test of time. What you really need is solid knowledge - solid marketing.