The incredible control over targeting your audience and spending on quality clicks that convert to customers in AdWords is, by far, the greatest leap for advertising this century. No other medium can boast such audience data and allow instant campaign refinement according to that data. On top of that, Google
This morning, I was reading my daily dose of email newsletters, when I came across an old, but great article from www.searchengineland.com. It neatly summarized seven reasons (that I always touch upon personally in my discussions with clients) about how now is a great time for a Pay Per Click
During this year's SXSW media week in Austin, TX, Google did something out of character. It was something so big that it has Internet Marketers shaking in their boots. In the past, Google was usually tight-lipped on algorithm changes and became more so after BING proved to be a possible
At the request of a soldier in the "sales trenches," I am writing an entire blog on why an advertiser on Google may never see their own ad and why that doesn’t really matter. Of course, there’s more than just the few reasons I am listing… but really, do any
